My first move in the world of blogging

Happy to finally have my website/blog settled. At the moment I am socalled ''in between jobs'' and will have some time to write about the stuff I'm interested in: that's marketing!! Currently I am looking for a marketingjob in a challenging and innovative international working enviroment. And I surely am interested in interim projects too.

Actually I started already a blog in november 2006. This blog was on Passionate Thinking. I did this since I was dissapointed by the way my team members at the time negatively reacted on innovative ideas and expanding the business by experimenting and pioneering. It came across to me as if my team members were not looking for new ideas since new ideas meant more work. For them the workplace was just a spot you go to in the morning to do your (hands-on)work and await what the manager tells you to do.

I find it more important to explore and to find out myself how I can improve the business. Of course there must be enough space for innovation in that organization in which an employer can move. If this space is not there many creative thinkers will start their own business, become very disappointed or even will look for another job.

Nowadays the importance of the creative ethos in the society is growing. People do not like to have their creativity switched on and off at predetermined times. A good mixture of work and play is a growing demand. A job like developing new software requires long periods of intense concentration, puntuated by the need to relax, incubate ideas and recharge. So too does designing a new marketing campaign or investment strategy.

Organizations must give space to these creative and passionate thinkers. Those employers obviously derive from the me-oriented generation. I believe I am on the edge of that generation, being 45-year old and young at heart.

In the next blogs I will discuss this issue a little bit further. I was triggered by it by reading the book ''The rise of the Creative Class'' by Richard Florida. A book I can recommend to anyone with a broad mind.